The Basics of Online Research: A Beginner’s Guide

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Introduction to Online Research for Stocks

This article is an introduction to some of the FREE resources to perform your OWN due diligence, generate investment ideas, or if you’re like me, learning how all this investment stuff works!

But before we get ahead of ourselves, ideally you should watch the video we made on this topic, as I will actually walk through some examples, click on the sites, and you can watch over my shoulder as I take you by the hand.

Conversely, the information in this article and accompanying video should be watched with our other videos, because a lot of the investing topics we cover assume you know exactly where to find the information to perform your own analysis, or that you already know how to use online tools.

So are so many FREE resources online, it’s difficult to know where to start!

Where to Find Financial Statements for US Filers

First of all, understand that if a stock is trading on an exchange, i.e., it is publicly traded, they are required by law to file annual and quarterly financial statements.

For public companies listed on an American exchange, here’s how you find them: Do a Google search for “SEC,” click on the “Search for Company Filings” in the Google search results, followed by “Company or fund name…” and then enter either the company’s name, or the ticker symbol.

Once you find the company you are looking for, here is one more thing to note when dealing with US filers. 10K refers to their annual audited financial statements, whereas 10Q refers to their unaudited quarterly financial statements. I prefer to use the annual statements, as there is more disclosure, and the statements have actually been audited by the company’s auditors.

Where to Find Financial Statements for Canadian Filers

For companies listed on a Canadian exchange, you can find these documents on Just click on ‘Company Profiles’ and then search for them alphabetically.

When you’re scrolling through the list of public filings by the company, notice that in addition to the company’s annual and quarterly financial statements, there are also other links here, most importantly, to news releases by the company. These can also likely be accessed on their website, but this is another rich source of information about a company and its activities between each quarter.

Too much reading? Well, there IS a simpler way to view the exact same information, without reading a textbook full of note disclosures, provided by our friends over at Yahoo! & Google Finance.

I really like Google Finance. It’s relatively new compared to the web, but it’s very intuitive to use and you save and access your information at any time while you’re logged into your Gmail account.

Finding Tickers in Google Finance

When you’re first learning about investing, finding and remembering the proper tickers for companies can be a frustrating experience.

So here’s a quick tip on Google Finance that will help you. Don’t know the ticker for your favorite company?  with this: Just start typing in the name of the company in the field at the top of the screen, and multiple options will appear to choose from. Scroll to the desired ticker and click.

Note: If you are looking up tickers for stocks listed on a Canadian exchange, based on my experience, you’ll get better results if you go to

Google Finance Stock Screener

Here’s one feature that I really like: Check out the sliders on the criteria settings! First, notice the distribution of each criterion. You can grab any one of these sliders, shift it to the left or right, and the numbers automatically update, as do the search results.

Click on ‘Add Criteria’ and you can customize the criteria you are looking. Collapse these options. Update your search criteria, type the numbers in directly if you find that easier. If the number of results you receive is too many, try tightening up your ranges based on your investment criteria, until you get a manageable enough list that you can perform meaningful research.

You can also click on one of these headings to sort by those ratios you are most interested in. Say, for example, that now that you’ve identified all the minimum requirements for your investments, but all you were really looking for is dividend income, then click on the dividend yield column to go high to low for this one characteristic.

Portfolios in Google Finance

Now let’s say we really like this particular stock. Just click on the link at the top “Watch This Stock” it Google will take you to a separate page where you can create and organize your stock portfolio or portfolios. I recommend organizing your tickers by either investment type or industry, for example, one portfolio for penny stocks, another for large-cap, dividend stocks, another for international, etc.

These portfolios then appear on the main page of Google Finance. Just click on the tab labeled “Portfolios”, make sure you are signed into your Gmail account, and all your portfolios will appear.

One more thing I use on Google Finance: Related companies for comparative purposes. Scroll down below the chart, and there appears a list of companies and their tickers that are related to the one you are currently viewing. Not rocket science certainly, but when you are interested in a certain industry, for example, gold producers, this list will expose to other possibilities that may interest you just as much, perhaps even more.


One thing you should be aware of, if that the stock screener on Google Finance currently only filters stocks on the American exchanges. So for any research on stocks listed on other exchanges, we recommend using Yahoo! Finance.

But for US listed stocks, this tool is pretty cool, offers a lot of flexibility and visuals as you perform your own research without having to sift through a company’s annual financial statements and calculate these stats on your own.

So that’s an incredibly BRIEF overview of Google Finance. I encourage you to try out a few of the features and play around with the stock screener. You never know what hidden treasures you might undercover!

There are LOTS of features on Yahoo! Finance, and way too much to cover in this article, so we’ll just focus on a few features.

First of all, like Google, if you’re not sure the EXACT name of the company, or don’t know it’s ticker symbol, Yahoo! Finance has you covered twice:

Enter the company name on the field just left of the “Get Quotes” button on the top right corner of the Yahoo! Finance home page.

After you click on this button, Yahoo! will either take you directly to the company’s information, or give you a list to choose from. Once you have found the company you are looking for, here are a few features on the left hand side:

Summary Page

This page captures high level information about a company’s current stock price, including dividends, the 52 week range, i.e., the 52-week high and 52-week low, previous closing price, opening trade price for the day.

The bid and ask prices are not TOO useful, because this data will be delayed by a minimum of 15 to 20 minutes.

Charts – Interactive

In Yahoo!’s chart, you can adjust the sliders for volume, price, and even extend or shorten the time horizon from 1 day, to 5 days, or even 1 year or more.

News & Info

Click on this tab for all the latest news, articles, and even blogs and message boards!


Remember the EDGAR and SEDAR sites? Well, this information can be found here without having to sift through pages of statements. If you decide to perform your own due diligence, these tabs should provide all the information you need to do it yourself!

Key Stats

Even if you don’t know how to read financials, or calculate the ratios, this section GIVES you all the information already calculated for you.


In another article, we discussed the importance of comparing one company to another within industries as one method for evaluating whether a ratio for a company indicated an opportunity or not.

And here you go – BAM! Just scroll down the page and this is already calculated for you.

Investing is NOT Just Financial Statements

A company is a business, and every business has people. Financials are based on historical information, and the statements are up to 90 days old or more by the time you read them. Furthermore, there are also seen a public relations tools, and much of the language used is meant for promotion.

So here’s an important rule: When performing your due diligence on a company, be sure to read other commentaries, reports, and articles.

In addition to Edgar and Sedar, the latest news should be posted on the company’s website, although keep in mind that their view and opinions about the company’s future will obviously be biased and more marketing based.

Other sources include forums, message boards, and blogs dedicated to particular companies.

Other Online Research Tools: Your Online Brokerage Account

Lastly, do not forget that each online brokerage should have their own research and investment tools that are specific to their platform. Be sure to log into your account and explore all these options, and contact their customer service if you have any questions.


So, there are obviously a TON of free sources on the web, but this should be enough to get you started. If you have any questions or find some great online sources you’d like to share, please feel free to let us and our readers know in the ‘comments’ section.

To Your Investing Success,

Kevin & Ali
The 360 Investing Guys

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The 360 Investing Guys focus on investing for beginners. This is a HUGE distinction, because if you’re reading this article right now, ask yourself how often you have read an article or listened to an interview, and didn’t understand some of the language being used, or worse (!), had no idea what they were talking about?

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Where do you find FREE online resources??

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The Basics of Online Research: A Beginner’s Guide

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This article was published on 2011/06/28