Lapel Pins Influence Tradeshow Impressions

in Company

With more than 550,000 professionals attending tradeshows each very year, an ability to make an indelible imprint on the prospective client's mind is key to the success of the event. Polo shirts, baseball hats and lanyard tags are just a few conventional tactics for distinguishing one sales team from the next. Lapel pins fasten memorable impressions. Worn on a button down shirt, jacket or blazer, a lapel pin serves as an economical, subliminal advertising tool.

Tradeshows are planned to distinguish one organization from the next. From the booth, attire and obviously product presentation, these networking events are catalysts for making a company's mark in the industry. While polo shirts and button down shirts, stitched with a custom patch are ideal for the workplace, the tradeshow environment necessitates a means for standing out among the thousands of contending attendants.

Start designing a company pin for the tradeshow team. Here's how:

1) Gather two to three formats of your logo.

2) Then, use the following questions and information to help fashion lapel pins, detailing the company's identity and brand.

  1. Thinking about the brand and the impression, which adjectives best represent the feelings you hope to incite? Would you prefer a lapel pin that resembles jewelry? Is your brand refined, or a classic? If you prefer the company pin to resemble jewelry, then a metal die struck or cloisonne style is an elegant format for your purposes.
  2. Is the company logo intricate and detail-intensive? Is your brand comprised of a spectrum of bright colors? A Classic Hard Enamel pin will accommodate the objective.
  3. How many pins do you need? Most custom pin orders start at quantities of 100 pieces.
  4. Do you plan to distribute the same or a similar pin among prospects? If you're planning to distribute your company pins like a business card, consider having them made as photo etched, which are more economical to reproduce.
  5. What is your budget? Sienna Pacific, a leading wholesaler of custom made lapel pins, offers expert professionals ready to help you meet your design and budgetary requirements, and they will guide you through the process, from beginning to end.

Prepare to make an indelible impression,have an expert wholesaler of custom lapel pins help your review your design options.

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Rosana Levesque is a graphic designer specializing in custom design of promotional items. She works at Sienna Pacific, manufacturer of custom lapel pins, award and recognition pins of the highest quality: from company and promotional pins, cause awareness and branding pins, even sports trading pins.

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Lapel Pins Influence Tradeshow Impressions

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This article was published on 2010/04/14